Your best sales rep, on every call.

Phos Sales Assistant reads the call your rep is on. It hears what the prospect just said and surfaces the line your senior closer would use, before the next sentence lands.

Request early access See how it works

Generic AI gives you summaries after the call. Ours wins the call.

The Assistant is trained on your closed-won corpus and runs while the call is still live. The moves your top closers actually use, on every rep's screen.

  • Real-time, not post-call. Tactic cards stream while the prospect is still speaking.
  • Calibrated to your wins. Your closed-won transcripts shape the library, from week one.
  • Specific to your deal motion. Objection patterns at your size, proof points your buyer responds to.
  • Invisible on the call. Transparent overlay rendered outside the screen-share frame.
Team analytics dashboard showing call activity, KPIs, and language mix

The right line, three minutes too late.

Every sales rep has had this moment. The prospect says the thing. The brain scrambles. The line lands flat. Forty minutes later, in the car, the perfect response shows up. Useless.

Top closers have done this enough times that the pattern is already in their head. They hear the objection start to form and they neutralize it before the sentence finishes. They don't have better instincts; they have more reps.

That pattern is the leverage. We made it portable.

An AI that helps every rep sell like your best one.

The Assistant runs as a transparent overlay outside the screen-share frame. The prospect sees the call. The rep sees the call and the next move. Audio in, tactic cards out. Sub-second response.

It is not a transcript tool. It is not a CRM scribe. It is the senior closer's playbook, present on every call; quiet most of the time, sharp when it matters.

Generic AI for sales Phos Sales Assistant
Reads the call liveSummarizes after it endsYes, sub-second response
Trained on your won dealsGenericYes, your real transcripts
Surfaces tactics in the momentNotes for laterCards stream while the call is live
Visible to the prospectYes, lives in the call windowNo, transparent overlay
Knows the signal typesGenericWarn, Opp, Tip, Ask, Listen
Auto-tracks the qualification checklistNoLive indicators per call

Five signals. Caught in milliseconds.

The model classifies what the prospect just said and matches it to the right move. Each signal type fires its own card so the rep can read it at a glance.

WARN

Objection forming

The prospect is starting to push back. The card surfaces the acknowledgment line that softens the next thirty seconds.

OPP

Buying signal

An implementation question, a timeline question, a decision-maker name. The card cues the move toward next step.

TIP

Tactical adjustment

Mirror the prospect's framing. Re-anchor the price. Use the proof point you already have for their industry.

ASK

The question you missed

When the conversation drifts away from a qualifying point, the card hands you the question that pulls it back.

LISTEN

Talk less

The model detects rep over-talking, especially mid-objection. The card tells the rep to stop. The prospect needs space to finish the thought.

Tactic library showing categorized cards by signal type

From discovery to a live coach on every call.

01

Discovery

We map how your team sells today. Sales process, conferencing stack, the moves your top closers already use. The week-one alignment that decides what the library should learn.

02

Calibration

We ingest your closed-won calls and generate the tactic library against your real wins. Objection patterns at your deal size. Proof points your buyer responds to. Reviewed with you before reps see anything.

03

Run

Reps download the desktop app for Windows or macOS. The overlay auto-detects when a call starts and prompts the rep to begin the session. Cards stream while the prospect speaks.

04

Track

An admin dashboard surfaces team performance, conversion patterns, signal usage, and where reps need coaching. The data feeds back into the library so the cards keep sharpening.

Call checklists view showing checkpoint definitions per language

Don't pay per seat.

$1,000/month

Up to twenty seats included.

Priced by company. We don't count seats or charge per rep.

What's included

  • Discovery and sales-process mapping
  • Tactic library calibrated against your closed-won calls
  • Desktop overlay for Windows and macOS
  • Auto-detection of live calls; one-click recording prompts
  • Admin dashboard for team performance, signal usage, and coaching gaps
  • Two-week shadowing period after launch
  • A named contact at Phos for the life of the engagement
Talk to us about a rollout

The library started inside our own firm.

Before we offered the Assistant to a single outside team, we built the tactic library inside our parent firm. Every closed-won call from the last two years went through it. The patterns that produced wins were extracted, card by card.

120 cards covering objection handling, pricing conversations, multi-stakeholder navigation, technical proof points, timing plays, and the small language tics that move a deal from soft yes to signed.

When you onboard, your library is calibrated against your own won-deal corpus. Generic patterns from our internal library are the starting point. Your won deals raise the bar. Your top closers' moves become your team's moves. That's the leverage.

Closed-won call

Pacific Crest · 32 minutes

Won $48k ARR
Re-anchorCost vs cost of not having it
MirrorUse their language for the use case
PauseAcknowledge before responding

Your library

120

tactics, calibrated

The questions every sales leader asks before they pilot.

Will the prospect see the overlay?

No. The Assistant runs as a transparent always-on-top window rendered outside the conferencing tool's capture frame. The prospect sees the call exactly as they would without it.

How does it work with our conferencing stack?

The app captures mic and system audio on the rep's machine. That makes it conferencing-agnostic. Zoom, Teams, Meet, Around, your custom stack. If audio plays on the rep's laptop, the Assistant hears it.

Is this just another transcript tool?

Transcript tools record what happened. The Assistant changes what happens. Tactic recommendations stream while the call is still live. Different category.

How is the tactic library calibrated to our deals?

During onboarding we ingest your own closed-won transcripts (Gong, Chorus, raw recordings, however you store them). The tactics your senior closers actually use become the cards your reps see. The generic patterns from our internal library are the starting point. Your won deals raise the bar from there.

What about call data and privacy?

Audio is processed in real time and not retained by default. SOC 2 controls and GDPR alignment are in scope for the beta. Teams with strict data requirements can run the inference layer in their own cloud.

Will reps actually use it?

Yes, once the cards reflect their own wins. The first two weeks include shadowing and tuning. Reps who tested early versions stopped using competing tools by week three.

The fastest way to know whether we're the right fit, is a conversation.

STEP 1/2 · ABOUT YOU