Line drawing of a finned rocket with its shell cut away to show two stacked propellant tanks above a single engine bell.

AI sales automation for teams that need the pipeline to move.

Leads sit in the CRM. Proposals wait for the founder. Follow-up depends on who remembered. Phos AI Labs builds AI sales systems around the way your team actually sells, so the routine work moves forward and your people stay in the conversations that need judgment.

AI sales automation uses AI to research prospects, qualify leads, update the CRM, prepare proposals, and manage follow-up inside a sales process. Phos AI Labs connects those tasks to your data, tools, and sales standards, then gives your team a system that surfaces the next action instead of leaving every opportunity in a spreadsheet or one person's inbox.

OpenAI Select Partner and Claude Partner Network

Claude (Anthropic) Partner, CCA-F certified team

  • 40+ AI systems

    shipped to production in the last 6 months

  • 707 qualified leads

    surfaced from a dormant pipeline for LOW/CODE Agency

Trusted across 450+ builds

  • American Express
  • Coca-Cola
  • Sotheby's
  • Medtronic
  • Dataiku
  • Margaritaville
  • Zapier
  • Whitecoat Planning

Why does sales follow-up break even when the team has a CRM?

A CRM records activity. It does not make the next action happen. The real sales process still lives in email threads, call notes, proposal folders, and the head of the person who remembers what mattered.

  • Leads go quiet

    A prospect asks for information, the team gets busy, and the next follow-up never happens. Nobody knows how much pipeline has gone quiet until the month is already over.

  • The founder stays in the middle

    Every proposal needs a final review, every unusual request comes back to the same person, and the sales team waits for context that already exists somewhere in the business.

  • Qualification depends on memory

    The best-fit customer profile exists in years of closed deals and conversations. The team still qualifies each new lead from scratch.

  • The CRM becomes a report about the past

    Updates happen after the work, when someone has time. By then, the data is incomplete and managers are making decisions from an old version of the pipeline.

What we do - What you get

The useful sales AI sits inside the process your team already has.

Phos AI Labs maps the sales workflow, finds the points where leads and context disappear, and builds the intelligence layer around them. The result is a system your team can inspect, correct, and improve as the process changes.

What you walk away with

  1. 01

    Sales process map

    The real path from first signal to closed deal, including handoffs, exceptions, and work that never reaches the CRM.

  2. 02

    Ideal customer profile

    A working definition based on your strongest customers, sales history, and current strategy.

  3. 03

    Lead qualification agent

    A system that researches and scores prospects against the profile your team approves.

  4. 04

    Lead research workflow

    Company and contact context assembled before a salesperson spends time on an opportunity.

  5. 05

    CRM intelligence layer

    Updates, summaries, next actions, and alerts connected to the systems your team already uses.

  6. 06

    Proposal assistant

    Drafts built from approved pricing, past proposals, case studies, and the context of the opportunity.

  7. 07

    Follow-up system

    Reminders and draft messages based on what happened in the conversation and what should happen next.

  8. 08

    Call intelligence

    Transcripts converted into decisions, objections, commitments, and next steps.

  9. 09

    Sales knowledge base

    The product, pricing, proof, and objection context the system needs to give useful answers.

  10. 10

    Approval and escalation rules

    Clear boundaries for what AI can prepare, what a salesperson reviews, and what goes to leadership.

  11. 11

    Pipeline reporting

    A view of lead quality, response time, stage movement, and the work the team is actually doing.

  12. 12

    Owner handoff

    Documentation, prompts, workflows, and operating rules your team can maintain after launch.

What actually happens once you start?

We follow the three Phos AI Labs phases. The audit finds the sales bottleneck, the foundation prepares the data and standards, and implementation puts the system into the pipeline.

  1. Step 01

    AI Readiness Audit

    We review the CRM, email, call recordings, proposals, lead sources, and sales handoffs. We quantify where time disappears and which opportunities are worth fixing first.

  2. Step 02

    AI Foundation

    We define the customer profile, sales rules, approved language, pricing boundaries, data sources, and review points. The agent gets a reliable context to work from.

  3. Step 03

    AI Implementation

    We connect the system to the CRM and the tools your team uses, then put the first workflow into production. That might be lead qualification, proposal drafting, re-engagement, or call preparation.

  4. Step 04

    Test with real opportunities

    Your team reviews outputs against live deals and recent conversations. We correct the system where it misses context, overstates a fit, or creates work for the salesperson.

  5. Step 05

    Measure and expand

    We track response time, qualification quality, CRM completeness, proposal cycle time, and pipeline movement. The next workflow earns its place from the data.

What else does Phos AI Labs handle around a sales system?

Demand starts before the pipeline, and the first conversation often happens in a chatbot. The audit tells you which workflow to build first.

  1. AI Marketing Automation

    Research, content, campaigns, and reporting connected, so qualified demand reaches sales with its context attached.

  2. Chatbot Consulting

    Chatbots that answer from your own documents, cite their sources, and capture the lead when a conversation turns into an opportunity.

  3. AI Readiness Audit

    Know where AI belongs before you spend. A two-week, consultant-led audit that prices every opportunity.

Why does the right sales system depend on the business?

A staffing firm qualifies a different signal from an engineering firm. A field service company follows up differently from a professional services firm. The system has to understand the work behind the pipeline.

What does AI sales automation actually change?

The goal is a sales team with more context, fewer forgotten opportunities, and less routine work between the first conversation and the decision.

  1. 01

    More opportunities get a next step

    The system watches the signals your team misses and prepares the next action while the context is still fresh.

  2. 02

    Salespeople spend more time selling

    Research, summaries, CRM updates, and first drafts move into a workflow, so the team can spend more time with buyers and less time moving information between tabs.

  3. 03

    The founder becomes the exception path

    Routine proposals and standard questions move through the system. Leadership sees the complex opportunities that need experience and judgment.

  4. 04

    The pipeline becomes usable data

    Every interaction leaves behind structured context. Managers can see what is moving, what is stuck, and why.

Does this work show up in the pipeline?

The strongest proof comes from systems that changed what the team could see and act on.

LOW/CODE Agency

A sales system connected to the CRM and Gmail that scored the dormant pipeline and drafted every re-engagement.

Every proposal needed me in the room. The sales team couldn't move without me, which meant I was the bottleneck in my own company. Now the AI handles the routine ones. I review the complex cases. That's the job I should have had all along.

Jesus Vargas, Founder & CEO, LOW/CODE Agency & Phos AI Labs

Read the full story →
  • 707 qualified leads surfaced
  • 2,400 dormant contacts analyzed

Payroll Mexico

An AI Sales Analyst that finds companies expanding into Mexico and checks each one against 17 years of client history.

I set up two recurring tasks, one daily, one weekly. The daily scrapes LinkedIn job postings, the weekly tracks press releases about companies expanding to Mexico. We have a bunch of leads to follow. I don't know how Phos AI Labs does this. I am amazed.

Franklin Delano Frith II, Owner, Payroll Mexico

Read the full story →
  • 3–4 / day qualified prospects delivered
  • ~$300K projected new ARR from the outbound channel

HRM Mexico

A Mexico EOR specialist agent that answers from proprietary labor-law knowledge and opens a lead path in the same conversation.

The results from our increase in lead generation are outstanding. This is the perfect example of the importance of moving forward with an AI strategy. We feel very fortunate to have chosen Phos AI Labs as our partner. It has been a positive game changer for us.

Franklin Delano Frith II, Owner, HRM

Read the full story →
  • 250% more leads vs. the prior year
  • 24/7 answers and lead capture

Why Phos AI Labs over a generic sales automation vendor?

  1. 01

    We build inside the operation

    The CRM is only one part of the work. We connect the system to email, calls, documents, pricing, and the source of truth your team actually uses.

  2. 02

    We start with the customer profile

    An agent that contacts everyone is an expensive way to create noise. We ground the qualification rules in your strongest customers and the decisions your team already makes.

  3. 03

    We stay past the demo

    Sales workflows change when pricing, markets, and people change. Phos AI Labs can keep improving the system after the first workflow is live.

How much does AI sales automation cost?

A useful sales system starts with the workflow and the number of tools involved. Phos AI Labs scopes the audit, foundation, and implementation separately so you can see what you are buying at each step.

  • AI Readiness Audit

    from $10,000 fixed

    A focused review of the sales process, tools, data, handoffs, and highest-value opportunities. The standalone audit takes about two weeks.

    Start here
  • First sales workflow

    from $15,000 /mo.

    We build and embed the first production workflow, with the scope set by the systems, data, and review rules involved.

    Book a call
  • Embedded AI sales team

    up to $50,000 /mo.

    An ongoing engagement for companies that need several sales workflows built, measured, and improved over time.

    Talk scope

Keep going

  1. 01

    AI Readiness Scorecard

    Find the workflows where AI may create the most value.

    Explore →
  2. 02

    AI Employees

    See how a role-specific AI employee works inside an operation.

    Explore →
  3. 03

    Sales Assistant

    Explore the productized sales assistant for teams that need a focused starting point.

    Explore →
  4. 04

    Case studies

    Read how Phos AI Labs built sales and lead-generation systems for real companies.

    Explore →

In partnership with

  • Anthropic
  • OpenAI
  • Zo
  • Make

FAQs

What is AI sales automation?
AI sales automation uses AI to research prospects, qualify leads, update the CRM, prepare proposals, and manage follow-up inside a sales process. Phos AI Labs connects those tasks to your tools and standards, then adds review points so the system supports the sales team without removing human judgment.
Can you build an AI sales agent for our business?
Yes. Phos AI Labs builds task-based AI sales agents around a defined workflow, such as lead research, qualification, re-engagement, proposal preparation, or call briefing. The first step is figuring out which workflow has enough volume, context, and value to justify implementation.
Will the AI contact leads by itself?
It can prepare research, recommendations, and draft messages. Whether it sends anything automatically depends on your approval rules, industry, and risk tolerance. Most companies start with human review, then automate narrow steps after the team has tested the outputs.
What systems can you connect?
Phos AI Labs can connect the sales system to CRMs, email, call recordings, calendars, spreadsheets, Slack, proposal tools, and internal documentation. The exact stack determines the build plan. We map the data and permissions before choosing the implementation approach.
How long does it take?
A standalone AI Readiness Audit takes about two weeks. A production sales workflow takes longer because the team has to map the process, prepare the context, connect the tools, test live cases, and train the people who will use it. The final timeline depends on scope.
How much does AI sales automation cost?
The audit starts at $10,000. A first production workflow starts at $15,000 per month, and an embedded AI team can reach $50,000 per month. Phos AI Labs confirms the exact scope and price after reviewing the sales process and systems involved.
Is this a replacement for our sales team?
The system handles research, preparation, classification, and routine follow-up so salespeople can spend more time with buyers. Your team keeps the relationship, the judgment, and the final decision on opportunities that need experience.

The fastest way to know whether we're the right fit, is a conversation.

STEP 1/2 · ABOUT YOU